You're running 172 LinkedIn ads - and 2 on Google.
Your buyers search Google to solve failed payments.
Noori - Acquired has built real demand on LinkedIn, but when payments and finance leaders search for failed-payment recovery, Chargebee and Recurly are the ones showing up. Here's the leak, and how to close it.
You've built LinkedIn. You're missing search.
Acquired runs one of the most active LinkedIn programs in its category - 172 live ads - and pulls huge overall traffic. But on Google, where payments and finance leaders go the moment they're chasing failed-payment recovery, Acquired runs just 2 ads and 43 paid visits a month. You're building the demand, then handing the purchase moment to competitors who show up on search.
You create the intent on LinkedIn. Someone else captures it on Google.
86× the effort on LinkedIn. Almost nothing on Google.
This isn't about spending more. It's about coverage. Acquired has gone all-in on LinkedIn and left the highest-intent channel - search - almost empty. Buyers don't convert when they first see your LinkedIn ad; they convert when they later Google "failed payment recovery" and click whoever's there.
You've built LinkedIn. Search is wide open - for competitors.
Acquired runs 172 LinkedIn ads and just 2 on Google. So when your warmed-up buyers search "failed payment recovery" and "payment retry software", Chargebee and Recurly are the ones in front of them. You paid to create that intent.
Where your warmed-up demand goes.
Your LinkedIn ads prime the market. Then the buyer searches - and lands on a competitor. Here's how much paid-search traffic Chargebee and Recurly pull every month on the terms your buyers use, versus Acquired.
Chargebee and Recurly capture well over 100× Acquired's search traffic - much of it demand your own LinkedIn spend created.
What your competitors run on search.
Snapshots from the Google Ads Transparency Center - Chargebee and Recurly's live search ads on the terms your buyers use.
- Both bid on high-intent recurring-billing and dunning terms - exactly what Acquired's LinkedIn ads prime buyers to search.
- Always-on search presence - there at the decision moment, not just the awareness moment.
- Outcome-led headlines aimed at payments and finance buyers comparing platforms.
- This is the layer Acquired is missing - not a bigger LinkedIn budget.
Acquired owns the top of the funnel on LinkedIn. Chargebee and Recurly own the bottom of it on Google.
The fix isn't more awareness - it's showing up on search for the demand you're already creating.
You don't need more demand. You need to capture the demand you make.
Acquired already generates intent every day through LinkedIn. The opportunity is simply to be there on Google when that intent converts to a search. Here's a conservative view of what closing the search gap could return.
Paid-search visits Chargebee & Recurly capture on your terms today
Qualified search visits a focused Acquired Google layer could recapture
Qualified leads, at a 2–3% B2B conversion rate
Qualified leads across a 90-day sprint
Illustrative, based on observable category demand and typical B2B conversion rates - not a guarantee. We pressure-test these against your real numbers, deal size and close rate on the call.
How you'd win
You're already spending to build intent on LinkedIn. Adding Google search means catching that same buyer at the moment they choose, instead of donating them to Chargebee.
Bid on 'failed payment recovery', 'payment retry software' and Acquired-brand terms so a warmed-up buyer finds you, not a competitor, when they search.
You already know which messages land on LinkedIn. Port the winners into search ads and landing pages from day one.
You're paying to warm buyers up and letting competitors close them. The call is where we turn that around.
30 minutes. Your live account. A clear plan to lift ROAS.
No slide-deck pitch. You give us view-only access to your Google Ads, and we walk it with you, pointing at real campaigns, real keywords, real creative, and show you exactly where we'd move budget to lift ROAS.
Google Ads (and LinkedIn Ads if relevant), read-only. Nothing changes in your account. Takes 2 minutes.
Screen-share, 30 minutes. We open your campaigns, ad groups and creatives alongside the competitive data in this report.
Where the wasted spend is, the search gap vs Chargebee and Recurly, the creative angles you're not testing, and the sequence we'd tackle them in, yours to keep, execute in-house or with us.
What this looks like in practice
"We enjoy a productive partnership with Prime Marketing. We started with LinkedIn Ads and later moved our Google Ads to them as well. Since then we've seen clear improvements in our results."
"Prime built the ABM and LinkedIn layer that actually moved machines. The lead quality and the sales conversations shifted almost immediately."
"A stable, predictable lead flow every single month. Prime treats our paid channels like a growth engine, not a media buy."
30-minute working session with Papillon. View-only. Actionable.
Want the full picture, Noori?
This report uses only public data. Give us 30 minutes and viewer access, and we'll show you exactly where the budget's going and how to close the search gap on Chargebee and Recurly, backed by our 90-Day Paid Pipeline Sprint guarantee.